PayForward has been a pioneer in financial technology platforms for over 10 years and we continue to drive innovation in the healthcare industry, and maximize outcomes for our clients. We pride ourselves on delivering premium, white-glove service and creating meaningful value for our clients, uncovering new revenue potential through strategic benefits administration.
Chief Executive Officer and Co-Founder
With over 17 years of executive leadership experience, Armando co-founded PayForward to bring faster, smarter financial solutions to the healthcare space. His deep operational expertise ensures that clients benefit from a fintech partner focused on innovation, accountability, and long-term growth.
Executive Vice President and Co-Founder
Ronnie brings over three decades of software architecture expertise to PayForward’s technology platform. Having developed enterprise-grade systems for Fortune 500 companies, he ensures that clients benefit from a secure, scalable infrastructure built for real-world healthcare and financial demands.
Executive Vice President and Chief Revenue Officer
Dan brings more than 25 years of sales leadership to PayForward, including 8+ years helping meet the needs of our premium healthcare clients. He understands the needs of health plans and is committed to building high-impact partnerships that support client growth, compliance, and member engagement.
Vice President, Product Development & Compliance
Jim oversees the design and compliance of PayForward’s healthcare-focused payment solutions. With 35+ years in large-scale global information systems and past executive roles at Citigroup and Korn/Ferry, Jim ensures every implementation meets rigorous standards for regulatory alignment, data integrity, and client-specific needs.
Chief Marketing Officer
Jacqueline leads PayForward’s marketing, UI/UX, and customer service strategy, helping clients deliver seamless, engaging member experiences. With 20+ years in B2B and B2C marketing, including roles at The Walt Disney Studios and PureBeauty, she ensures that every PayForward solution drives both adoption and satisfaction.
Chief Operating Officer and Chief Technology Officer
Vijay leads PayForward’s technology and operations with a sharp focus on innovation, performance, and client success. He has launched digital payments and banking solutions at Green Dot, Hulu, and GMAC — and now helps healthcare clients leverage PayForward’s platform for better efficiency, compliance, and member outcomes.
Vice President, Implementation & Program Management
Kim leads PayForward’s implementation and program management teams, ensuring smooth onboarding for new and returning clients while providing ongoing program support. With over 25 years of experience in health insurance and treasury operations—including roles at Blue Cross Blue Shield—she collaborates across departments to deliver successful launches and build strong, trusted client relationships.
Chief Innovative Officer
Sandy brings 20+ years of clinical and business leadership experience to PayForward, including leading clinical operations and strategy at Humana and serving as Chief Clinical Officer at Ochsner Health System. At PayForward, she helps health plans build customized, member-first programs that improve outcomes through rewards and incentives, care gap closure, and clear reporting. A patient advocate at heart, Sandy helps ensure PayForward’s solutions stay grounded in what members need most.